Conduct a customer profile analysis Identify the various target audience involved for these two companies; who are the customers and what are their profile types? Customer Profile Analysis With the new travel destinations emergence, airport passenger traffic has increased, more people now travel more often, while others that they could never travel can afford a travel holiday. Moreover, although the principal target audience for low cost airlines is the price sensitive leisure traveller, business travellers now also consist a significant proportion of their customer database.
Hence, passengers who choose budget airlines such as Jetstars and Tiger airway are mainly those who like to have more options, flexibility and more affordable fares. Customers’ demographics| Jetstars| Tiger Airway| Age| 15 – 36| 15 – 58| Average Income| <$500 – >$2000| <$500 – >$2000| Reason of travelling | HolidayBusiness | HolidayVisit relatives | The Connoisseur Concerto (TCC) TCC target market is those that love not only coffee, but also those that love and appreciates art.
From the food and drinks that they provide to the stylish and artistic interior designs of their outlets, it is quite obvious that TCC caters those consumers mentioned above. With more than 60 types of coffee beverages ranging from Coffee Classics to Liqueur Kaffee, customers are provided with extensive varieties of coffee. Customers who frequently patronize TCC are divided into 2 main segments: 1.
Working adults who are professionals, managers, executives and business people generally aged 23 to 50 years old who are coffee lovers and art enthusiasts, from novices to aficionados (a person who likes, knows about, and appreciates a particular interest). 2. “One-time” customers who visits TCC once in awhile to enjoy its arsenal of diverse food and beverages. They are usually students and teenagers. ————————————————-
The company’s mission is – “By innovation and consistency of our products and service quality, we will lead in the taste of Coffee and uphold our standing as The Connoisseur Concerto. ” Apart from the main segment, there would be a sub segment – customers who would just visit tcc on an irregular basis. This segment would be students, teenagers and anyone else outside the main segment. Therefore, TCC’s frequent patronisers would be people who are very particular about the quality of their coffee and are very quality-centric.
This segment of the customers consists of individuals who are earning more than the average with higher spending power, if not, having stable jobs and income at the least. Furthermore, they have a keen interest in art and not forgetting, they love coffee. Coffee Club Both Coffee Club and TCC have extensive range of quality coffees beverages. However, unlike TCC which is more known for providing style and ambience to its food, beverages and the outlets specific to their target customers, Coffee Club focuses more on providing quality products (gourmet food) that have won awards.
Coffee Club targets customers that have an intrinsic taste for coffee and food. It sources for its coffee beans independently and directly from plantation owners. Carefully maintaining the quality of the freshness of its coffee by roasting the coffee beans themselves, Coffee Club offers coffee lovers a wider variety of coffee beans such as Jamaican Blue Mountain, Ethiopian Yirgacheffee and its very own Coffee Club Classic blend. Also, Coffee Club also takes pride in providing quality gourmet food as its dishes have received awards over the years.
Customers who frequent Coffee Club would only have main 1 segment. These customers would be people who just enjoys a good cup of coffee and gourmet food. Customers range from students to working adults which has an age range of 20 to 49. ————————————————- The company’s mission is similar to that of TCC’s – “Continuous innovation and an obsession with quality products remain the key to our heritage. Exceeding customers’ expectations is achieved through passionate staff and a dedication to reaching new standards.
Along with gourmet food and coffee, we aim to bring customers the ultimate cafe dining experience in a contemporary, comfortable and energetic atmosphere. ” Firstly, customers would be quality-centric as well and expects quality service and products. Secondly, customers visit coffee club to enjoy quality coffee and award-winning gourmet food which means they are food lovers and also, coffee lovers. Therefore, the main customers of Coffee Club are mostly adults who seek quality food and coffee.