Introduction Companies which handle packaging services must be able to provide a variety of options to their consumers. They must be able to meet consumer demands when parcels need to be shipped and received within a designated timeframe. UPS is a global company which meets all of these needs. Describe Main Line of Business of the Company United Parcel Service started out as the American Messenger Company founded by 19 year old James Casey in Seattle, Washington back in 1907. Most deliveries were made on foot or bicycle. It wasn’t until 1919 that the adopted name, United Parcel Service became official.
This was because “United” served as a reminder that every retail expansions were part of the overall organization. “Parcel” was the nature of the business, and “Service” was what the organization offered. Today, UPS, as it is now formally known since 2003 has grown to become the world’s largest and leading packaging delivery service via air, ocean, ground and electronic sources to over 200 countries worldwide (UPS). Name Four Countries in which the Company Operates The home base of the United Parcel Service is Atlanta, Georgia.
It was in 1975 that they first went international providing services in Toronto, Canada with an air hub now in Hamilton, Ontario. In 1976, services were offered in Germany and domestic air service began in 1989. Six European countries became the focus of international air delivery services with the United States in 1985. The first non-stop delivery service was launched between the United States and Guangzhou, China in 1985 and has since acquired interest in China, providing access to 23 cities which is more than 80% of their international trade (UPS).
Implementation of Competition Ethical marketing behavior is one of the greatest assets to the competitive strategy of UPS. This is because it is used to dictate what is morally right and just. These standards drive companies that compete in the global marketplace because they affect social and economic behavior through laws and regulation which can create ethical dilemmas (Kerin, 2011). UPS uses this in order to provide services worldwide because they do not change their ethical standards even though there is a variety of languages and cultures.
Another asset was the development of the UPS Logistics Group in 1995, which provides consulting services and management solutions based solely on a consumer’s individuals needs (UPS). Implementation of Target Market The target market for UPS are individual consumers, retail businesses, big and small businesses and any organization which needs mail or parcel deliveries to be shipped to individuals or other businesses either nationally or internationally. Implementation of Product Strategy UPS provides many options to their consumers for delivery services.
They are able to set the timeframe of when their packages are to be received at their destination. Consumers are able to estimate costs, track their shipments, schedule pickups, create or cancel shipments and order UPS supplies online through the UPS website or in one of its many retail locations (UPS). It also supplies an online tool function, UPS OnLine Tools, which provides businesses the opportunity to integrate their tracking information, ratings, address validation as well as other functions to help with the businesses (Levy, 2001).
Implementation of Distribution Strategy UPS promotes it service through their website, which is one of the most visited sites on the Internet with an average of 20. 7 page views a day and 8,5 million customers daily (UPS). It also provides delivery services by air, ocean, railway, motorcycles or motor vehicles. They are also available to consumers through worldwide retail outlets. Implementation of Communication Strategy
UPS uses a variety of mixed media to promote their services to consumers. These include print, online and television advertising. Web sites contain product and service information, news updates as well as contact information and is user friendly (Kerin, 2011). Call center services are available to consumers and businesses, thru leasing, to provide fulfillment and shipping of their products out to their customers. UPS currently provides the back-end support to Nike. om in which they are responsible for all shipments of the Nike products out to their customers who purchased them (Levy, 2001). Implementation of Pricing Strategy The pricing strategy of UPS is based on their competition. They want to establish lower prices in order to retain returning consumers. Prices are individually based on the services needed by consumers. These would include type of transportation needed for delivery, where the package is being shipped to and the timeframe in which it needs to arrive at its destination.
Prices for international shipments must be calculated using the currency exchange rate and competitive pricing of the country as well as the income of consumers who live there (Ebert & Griffin, 2011). Differences in Implementation: From One Country to Another UPS serves over 200 countries worldwide. Rules and regulations vary. It is important to know the legal terms and conditions, forms needed as well as restricted items for each country in order to make a shipment go through efficiently.
UPS provides these items for consumers on their website for potential consumers. Not every country has the same rules so it is imperative for UPS to provide the consumer with everything they need to know to determine what they need when shipping to other countries. Conclusion Delivery services are genuinely needed by everyone. UPS provides low cost services both nationally and internationally which can boost an organization’s success. They supply all the information needed for an efficient shipment. This is why they are the largest packaging delivery service today.