Social Media

TitleExamining the Use of Social Media and Its Impact on Corporate Commerce Assessment A, Part One – Evaluating the Pros and Cons of Different Social Media Sites Identify the pros and cons for each site. Blogger Con: Limited visual presentation of product Blogger Con: Character Limits Blogger Con: Limited visual presentation of product Blogger Pro: Mass customization – widespread use among target audience Blogger Pro: Instant communication to large groups

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Blogger Pro: Ability to post relevant, up-to-the-minute news and updates Blogger Pro: Ability to receive instant feedback from product demographics Digg Con: Security – possible transmission of untrustworthy links Digg Pro: Ability to incorporate elements of other social media sites Facebook Con: Security – possible transmission of untrustworthy links Facebook Pro: Ability to create a community

Facebook Pro: Ability to post relevant, up-to-the-minute news and updates Facebook Pro: Ability to incorporate elements of other social media sites Facebook Pro: Mass customization – widespread use among target audience Facebook Pro: Instant communication to large groups Facebook Pro: Ability to receive instant feedback from product demographics Facebook Pro: Mobility – viewing on a cell photo adds to the audience Facebook Pro: Ability to filter comments via an approval mechanism Flickr Con: Security – possible transmission of untrustworthy links Flickr Con: Limited access from target audience

Flickr Pro: Ability to incorporate elements of other social media sites Flickr Pro: Media convergence – showing text, screen shots, videos Metacafe Con: Not a good way to build buzz in the beginning Metacafe Con: Not relevant to the niche audience Metacafe Pro: Media convergence – showing text, screen shots, videos Metacafe Pro: Mass customization – widespread use among target audience Twitter Con: Ability to receive instant feedback from product demographics Twitter Con: Too much information – public disclosure

Twitter Pro: Ability to post relevant, up-to-the-minute news and updates Twitter Pro: Ability to create a community YouTube Con: Security – possible transmission of untrustworthy links YouTube Pro: Media convergence – showing text, screen shots, videos YouTube Pro: Instant communication to large groups YouTube Pro: Mobility – viewing on a cell photo adds to the audience Assessment A, Part Two – Examining the Use of Social Media and its Impact on Corporate Commerce Recommend which social media site Master Dynasty should be launched on.

The site that I think would be best to launch our product would be facebook to target a large community. Assessment B – Examining the Use of Social Media and its Impact on Corporate Commerce How can social media sites help us build our brand? By targeting a specific crowd to advertse our product to can raise sales at a inexpensive cost. How can we best reach our target audience? By using facebook we can reach a large community to appeal our potential customers.

How can it help our corporate commerce to show our audience that we’re human beings? By showing our audience that we are not her to sell the produce, we are users to. How does social media help give people a reason to buy from us? It allows people to be able to review our product and interact with other customers using our product. How can we use customer comments to improve our corporate commerce? By using the community to promote our products to increase sales. © 2011 Toolwire, Inc. All rights reserved.

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