Seattle Indie Music Festival Mission Statement: The primary mission is to host a multicultural, independent music festival which will benefit the local performing arts organizations by providing a unique venue where new and previously unknown musicians may showcase their talents. Our goal is to create a unique opportunity for new and undiscovered musicians whose talents would otherwise remain undiscovered. Objectives: Generate gross revenues in excess of $500,000. 00 from music festival ticket sales Generation of net proceeds in excess of $250,000. 0 dollars from the gross revenues erived from music festival ticket sales To support the local performing arts community and musicians via donations and grants derived from the net proceeds To create opportunities for the musicians by providing them with exposure to a variety of music industry peers, talent scouts and promoters as well as presenting them with a professional venue for which to promote their music To provide the community with a culturally diverse music experience in a family friendly environment To attract and retain visitors for subsequent festivals in an effort to ustain the revenue stream for future recipients of the music festival grants and donations. Smart concepts applied: 1) To generate gross revenues in excess of $750,000. 00 from music festival ticket sales The planning commission will establish a point of contact within the marketing team who will be accountable for the promotion of the event along with the corresponding ticket sales during the 10 months preceding the event. 2) The generation of net proceeds in excess of $350,000. 00 dollars from the gross revenues derived from music festival ticket sales.
The planning commission will establish a point of contact on the talent committee who will be responsible for the recruiting of entertainment and procurement of all merchandise and food vendors, sanitation services, the permitting process, security as well as the required staffing. 3) To create opportunities for the musicians by providing them with exposure to a them with a professional venue for which to promote their music. A list of participating performers and a calendar of events will appear on the festival Web site several months prior to the event. The marketing team will issue press eleases as new acts are announced, and work with local radio stations with an international following, such as KEXP, to promote the event. ) To support the local performing arts community and local musicians via donations and grants derived from the net proceeds. The planning commission will assign an individual the entertainment point of contact who will engage promoters and notable persons in the industry to attend the festival. Those persons will be invited to participate in a “Judge’s panel” and award “points” to each performer based on a grading criteria to be determined later. Donations and grants are to be distributed based on the total number of points earned. The recruiting of participants for the Judge’s panel will commence on the onset of the project and continue through the closing phase to provide for maximum exposure and participation. ) Provide the community with a culturally diverse music experience. In order to establish the music festival as a truly “Indie” event, we would set a goal of an 80% cultural diversity percentage with regards to the music venue. A point of contact will be established from within the talent committee who will work directly ith a marketing resource to ensure the quota is achieved. This effort will commence immediately upon project kick off and continue until all acts are booked. 6) To provide a family friendly atmosphere and environment. In order to ensure a true family friendly experience, smoking will be restricted to designated smoking areas only.
Beer sales will be only be allowed in areas reserved for adults with a valid ID, security personnel will be stationed at the exit and entrance to ensure no alcohol leaves the designated area. Additionally, there will be roaming ecurity patrols and a police presence will be on site during all testival hours. 7) Attract and retain visitors for subsequent festivals in an effort to sustain the revenue stream for future recipients of the music festival grants and donations. We will be able to gather and retain information about the music festival visitors by utilizing an online point of sale system for advance ticket purchases. Discounts will be applied for those who complete the registration process. Additionally, on-site ticket sales kiosks will provide a means of registration for those who do not visit the music festival web site.