The Nikkei Company manufactures athletic gear for all genders, ages and sports with the goal to challenge its consumers to push their boundaries. The recruitment area can be found by completing a couple of clicks starting at the bottom of the home page where it says Jobs. Once this link is selected, the career area appears with options for choosing the region of preference. After selecting a region, the different fields of employment within the organization are presented (retail, distribution and corporate). Following the selection of a region, the current positions within the hoses region appear on the screen.
There is also a place to create a login, start an application and complete a profile. Nikkei uses targeted recruiting and targeted message tactics that are appealing to a more youthful, active, athletic and in-shape population. The advertising themes and pictures on this website are of famous and/ or in-shape figures wearing the Nikkei brand. Even the statement on the employment page reflects this targeted message. “To work at Nikkei, you don’t need to be an athlete, but you need to think like one. If the words passionate, competitive and innovative are part of your regular vocabulary, then you’re in the right place. I am sure there are many talented and capable individuals that may not think like an athlete whom can be a great asset to this company. A person who comes to mind, he does not give the appearance of being an athlete but is a very successful businessman, is Donald Trump. Somebody as creative, intelligent and financially as’. N. Y as him would probably decide to self-select himself out because of the targeted message on the website. The other statement that validates their use of targeted circuiting and messaging is also found on their careers section. It takes more than just a passion for sports to stay on top of our game; it takes the extraordinary. That’s why we seek people who are willing to explore their potential and push their boundaries. Are you up to the challenge? If you are, here’s what you need to do to apply for a Job in the US. ” Older individuals may not be looking to push their boundaries but interested in employment opportunities that offer more flexible schedules, part-time positions and better benefits. The design factors that are apparent on the Nine’s website, according to exhibit 5. 9, are items 1-4.
It was not difficult to navigate the website to Jump around different its colorful and interactive pages. Access to the page was quick, easy and did not take long to download surprisingly enough given the amount of graphics and colors it carries. There is an option to create an online profile with the organization on the careers section even if you are not ready to apply to an opening. The web page also provides information about the company, culture as well as type of applicants being sought after. Many job seekers reading might be inclined to screen themselves out of the pool because of the message being delivered to the audience.
As a result of the product advertising being more prominent than the company’s culture and career opportunities on the website, I would make two suggestions to improve the recruitment section. First, make sure there is a link for Jobs or career opportunities or career opportunities link is kept at the bottom of the page, it needs to be hyperlink and colored. It needs to stand out so it catches the viewer’s attention. 2. Aids Aids, a German brand, makes athletic and casual clothing and shoes for all types of individuals. It is a global leader in industry of sporting goods. We are a global organization that is socially and environmentally responsible, that embraces creativity and diversity and is financially rewarding for our employees and shareholders. We are committed to continuously strengthening our brands and products to improve our competitive position. ” Aids portrays and communicates its business, mission, vision and goals very clearly on their website. The recruitment rear can be found by completing two clicks starting at the bottom of the home page where it says careers. Once this link is selected, two options appear for experiencing the careers site.
A very interactive feature with videos, interviews and testimonials conducted by either a professional athlete or employees is available. Aids uses an open recruiting and branded message that is appealing to a broad range of active, athletic and energetic applicants. The home page is very colorful, active, vivid and busy. It portrays professional athletes, artists, and regular people. The theme is to grab the attention of all types of individuals. The open recruiting technique allows Aids to send a message out reaching a larger audience.
It also permits for diverse groups of applications submitted keeping the personnel cost per applicant located. The branded message is represented on the websites themes and photos emphasizing that “good-company tag” that appeals to all types of consumers. The positive view of the organization is shared by the virtual interaction Job seekers can have with employees of Aids talking about the day-to-day operations. This overly costive message by the employees, however, can result in new employee dissatisfaction a short period of time after the hire date.
The design factors on the Aids’ website, according to exhibit 5. 9, are items 1-5. It was easy to navigate the website when surfing through the different pages. Access to the page was quick, easy and did not take long to download given the interactive virtual guide feature. There is an option to create an online profile with the organization on the careers section even if you are not ready to apply to an opening. The web page also provides information about the company, culture as well as type of applicants being sought after.
The selected links are the interactive videos of employees providing advice about the different career paths. I would make one suggestion to improve the recruitment section on the Aids’ website. It would be helpful, for Job seekers or applicants, to know when the postings were last updated. Sometimes Jobs are kept on the website for a long time or even after being filled which may be confusing to job seekers. 3. New Balance This company manufactures athletic gear for specific selective sports such as inning, walking, tennis, training and yoga.
The recruitment area can be found by completing a couple of clicks starting at the very bottom of the home page where it says employment opportunities. Once this link is selected, a simple page appears with a link to view career opportunities and benefits. There is an option to create an online profile as well. New Balance uses targeted recruiting and realistic message techniques. It is trying to attract a specific group of individuals with the same explicit Demonstrating responsible leadership, we build global brands that athletes are rood to wear, associates are proud to create and communities are proud to host. It feels like there is no clear message except that the company values a sense of elite status in the athletic wear business. This allows them to narrow the pool of potential candidates and some of them may self-select out. The design factors on the Nab’s website, as shown on exhibit 5. 9, are items 1-4. It was easy to navigate the website as it is very limited and simple. Access to the page was quick, easy and did not take long to download. There is an option to create a short online profile with the organization and attach a resume even if you are not ready to apply to an opening.
It is challenging to find out clear information about the company, culture and reviews. I would make several suggestions to New Balance in order to improve the recruitment section on their website. First, make the career opportunities link be more visual and colorful. It is hidden at the bottom right corner of the home page. Second, add more interactive and information on the recruitment pages. Even if the targeted population is part of an elite breed, it is important to make it more attractive and inviting. Third, determine how to visually represent the company’s mission of leadership.
Part 2: I selected The Marriott International, ranked 82nd, because it is a company I would consider working for in a different continent. Marriott International is a hotel chain that specializes on hospitality services for all sorts of consumers. I like this entity because of the diverse group of employees it hires due to the nature of their business. It is a global company that caters to all sorts of applicants. The recruitment area can be found by completing several of clicks starting at the bottom f the home page where it says careers.
Once this link is selected, the area for careers, corporate responsibility, culture, diversity, news and application appear. The different positions available in the world can be viewed after selecting on the “apply now’ link. There is also a place to create a login, start an application and complete a profile with this company. Marriott uses open recruiting and branded message techniques that attract a broad range of diverse professionals. The home page is very colorful, active, vivid and pleasant. It portrays professional athletes, artists, and jugular people.
The theme is to grab the attention of all types of individuals. The open recruiting technique allows Marriott to send a message out reaching a larger and more diverse audience. It also permits for the large number of applications submitted to keep the personnel cost per applicant located. The branded message is represented on the websites themes and photos emphasizing that “employer of choice tag” that appeals to all types of Job seekers. The positive view of the organization is shared by the virtual videos of interns, employees, managers and supervisors available for Job seekers.
In an effort to improve the recruitment section on Amorist’s website, I would suggest one minor adjustment. It would be helpful, for job seekers or applicants, if the career link is more obvious. It needs to be hyperlinked and colored so it stands out and catches the viewer’s attention. This will allow for Job seekers to drawn to the employment opportunities that are globally available. References (7th De). New York, NY: McGraw-Hill Irwin. 0 http://www. Aids. Com/us/homepage. Asp http://www. Marriott. Com/careers/default. Mi http://www. Unbalance. Com/ http://www. Nikkei. Com