Summarize: NPR brings in revenue from its member station dues along with corporate sponsorships, contributions from universities, every level of government, and its listeners. The dues, along with licensing and merchandising fees stations pay to NPR are used to fund top rated news programs, provide stations representation in regards to regulation and Congressional matters, and allowing access to other media services. Corporate sponsorship functions as a commercial.
Stations air acknowledgments which help raise the name of a business and attract other potential sponsors. Endowments, contributions, and grants provide cultural and educational development. NPR expenses primarily involve technical support, production, distribution, mobile and web media, and maintaining the public radio satellites. The rest funds legal matters, facility maintenance, and communications management. NPR. (2011). Public radio finance. Retrieved March 28, 2011, from http://www. npr. org/about/aboutnpr/publicradiofinances. html Quote:
The Public Broadcasting Act (1967) stipulates, “The Corporation may not contribute to or otherwise support any political party or candidate for elective public office. (United States Congress, 1967). United States Congress. (1968). Public Broadcasting Act of 1967 § 396, 47 U. S. C. § 396. Retrieved April 2, 2011, from http://www. cpb. org/aboutpb/act/ Paraphrase: Overwhelming support in the 2010 Congressional elections and a $14 trillion national debt may give Republicans the leverage needed to eliminate $445 million in taxpayer money from the upcoming budget.
Democrats have quite an obstacle to climb if they wish to justify supporting roughly 1,100 television and radio stations. These outlets, along with PBS and NPR, would otherwise have to rely exclusively on donations from struggling citizens, embrace commercialism, or cease operations. However, Republicans cite the success of Sesame Street, which garnered $211 million in merchandise sales, as an example of competitive potential public programming would bring to the commercial market.
Despite Sesame Street being the face of public broadcasting, the approximately 20 percent NPR and PBS receive from the Corporation for Public Broadcasting is rather minute in contrast. They are reliant upon funds from underwriters and local stations. Larger markets would remain sustainable, but rural and economically strained areas risk losing almost half of received revenue from the CPB. 62 to 181 NPR affiliates in the South, Midwest, and West could shut down. The loss of federal funding has a chain reaction effect.
Without that money, advertising for lesser rated programs dries up. This may require broadcasters to lean towards more commercialized lineups without national exposure. Underwriters may lose confidence when it comes to investing in public broadcasting in those circumstances. Bachman, K. (2011, February 21). Big bird’s big challenge: republicans might succeed in cutting pbs funding. Adweek, 52(7). Retrieved March 25, 2011, from http://www. adweek. com/aw/content_display/news/media/e3iadb9eb8f57df3887c49f6c4bfd26d767