Latinist in Hollywood BY daddy Latinist in Hollywood: Reinforcing Racial Stereotypes Hollywood is a space that promotes life in the United States. Hollywood is the space that creates stereotypes that create the notion of the “typical Latin, Asian, Black, etc. ” Hollywood wants to create racial authenticity for each race, and it has been able to successfully as it has differentiated races. There is an attempt to create and manufacture racial authenticity through ethnic women in Hollywood. Hollywood pretends there is authenticity in order to enforce the existing racial hierarchy, and
Latinist have to learn to navigate this type of casting in order to survive in the industry. In order to gain access in the Hollywood industry, Latinist have to embody their stereotypes such as the harlot, the female clown, and the Latin lover. Hollywood has become a clamoring industry that has a huge influence in manufacturing and maintaining images of racial authenticity; therefore, an industry where space is created for celebrities to constantly change their identity in relation to fame.
Latinist, being an essential part of the film industry, change their identity throughout their rarer; hence, I would like to observe the transformation that occurred in the careers of Jennifer Lopez, Christina Agiler, and Jessica Alba since it is evident that Hollywood influenced their identity and how they carried themselves in order to make a presence in Hollywood and become who they are now.
Hollywood is a racial space and it affects the creation of Latinist in pop culture. Ever since the start of films, Hollywood has been a space that has allowed for the reinforcement of stereotypes. According to Charles Bergs Latino Images in Film: Stereotypes, Subversion, and Resistance, ever since the emergence of cinema the story of Latin images in U. S. Cinema is a creation and reinforcement of three stereotypes: the harlot, the female clown, and the Latin lover.
Berg gives us the readers an example of the female clown that was prominent in Hollywood ever since the sass’s: “The antecedents of Angelica’s female buffoon stretch back to the golden age of the studio system. One might say that the striking Mexican actress Lope Bevel, a comic star working in Hollywood from the late asses to the early asses is a classic female clown. Bevel is best known for her role as the ditzy “Mexican Spitfire” in a rise of eight films, though she also starred in a number of other comedies and melodramas” (Berg 75).
The Latin lover stereotype has also been emphasized since Hollywood early beginnings; Berg displays how Dolores Del ROI in Down to ROI (1933) and In Silicate (1935) had to play the role of the Latin lover in both of these films, a fascinating Latin woman who aroused the American leading man’s appetite in a way no White woman could (Berg 76). The Harlot is another stereotype that Latinist have been promoted to reinforce, the Harlot is a bandit that is lusty and hot tempered, and her conduct is implicatively attributed to her inherent nymphomania.
These stereotypes are still reinforced in the space of Hollywood today. Many people start at the bottom of the food chain in Hollywood, in order to rise and become successful one has to stereotypes. By looking at Charles Ramirez Bergs Latino Images in Film: Stereotypes, Subversion, and Resistance, stereotypes are commercialese because people want to reinforce already preconceived notions of race: “There is a degree of psychic comfort in fixing the Other- and the world- in this way, as if once named and defined they could be contained once and for all” (Berg 16).
Latinist are forced to over accentuate their differences in Hollywood in order to get roles. Hollywood pretends there is authenticity in order to enforce the existing racial hierarchy, and Latinist have to learn to navigate this space of type casting in order to survive in the industry. Latin women are seen as only being able to occupy certain roles in Hollywood, therefore Latin women are forced to learn that the only way they can become visible in Hollywood is through fulfilling stereotypes. Pop star Christina Agiler who is half Ecuadorian and White at first used her Hispanic background to become a worldwide negation.
According to Pier Demimonde’s Christina Agiler: A Star is Made, Christina Agiler in 2003 got in touch with her Hispanic side, the singer came out with a CD in Spanish titled Mi Reflect, and “looked Hispanic”: Guilder’s Spanish ethnicity was an important part of her identity and image (Dominique 10). During her tour promoting Mi Reflect, Agiler dyed her hair black and began “dressing Hispanic” in Demimonde’s terms she embraced her “Latin-sees” by wearing short skirts, high length boots, dreads, a lot of eye makeup, etc.
Essentially through the media’s perceptions of Guilder’s image in the early to the mid-sass’s Agiler molded her image by the stereotype of The Harlot. Identifying as a sexy vixen only boosted her career; Agiler won a Latin Grammar and sold 3 million records of Mi Reflect alone. This “Latin look” of The Harlot was beneficial to Guilder’s career. In Kathleen Tract’s autobiography of Jennifer Lopez we see her paleography, and how certain roles she took on at the beginning of her career conformed to stereotypes.
Lopez on the show Living Colors, played a sassy cashier who wore a lot of makeup, mixed Spanish words with English, ND said incoherent comical lines; this can be seen as a reinforcement of the Female Clown stereotype. Thus, as Guilder’s career took of by embracing The Harlot stereotype, Jennifer Lopez began her career by portraying the female Clown stereotype. Ultimately, this demonstrates that Hollywood is in fact a space where racial stereotypes continue to be reinforced.
Jessica Alba at first tried to go for roles that were deemed White, but because she was never cast in these roles, Alba decided to focus on parts specifically for Latinist, in Latin/o Stars in U. S. Eyes, Bellman incorporates an interview Alba had with Clock: “l never really belonged anywhere…. I wasn’t white. I was shunned by the industry for not being White enough” (Bellman 2009). Additionally, Alba informs that whenever she tried out for serious roles and did not conform to being “sexy’ she would never get hired.
From Alba’s experience, it is confirmed that Latinist have to fulfill this sense of having to be sexy in order to get a role in a Hollywood film. Furthermore, other than having to resort into being castes into racially stereotypical roles in Hollywood, ethnic immunities live everyday with the existential panic of double-consciousness. Double-consciousness, a term coined by W. E. B. Dubious, in this context meaner that someone, actresses, will be Judged solely based on their ethnicity.
Latin celebrities like the rest of the minorities in the United States know that they will be Judged on their ethnicity in society. Minorities and Ethnic people try to look as white as possible by resorting to double eyelid surgery, slimming their nose, dying their hair, skin bleaching products, etc. Ethnic celebrities promote White standards of beauty once they bleach their hair and undergo plastic urged to look White. Hence, it is evident that Resurrection norms of beauty has overwhelmingly taken over the Hollywood film industry as ethnic stars promote White norms as beautiful.
As a result, the rest of society reciprocates these actions and try to regulate their own ethnic differences in order to bring out the inner star in them as their own culture and beauty is not represented in Hollywood or the actress they look up to. As presented, appearance and looking beautiful by promoting Resurrection norms of beauty are important in the film business. Just as important, race plays a huge actor in the space of Hollywood because ethnic celebrities are able to appropriate multiple racial identities.
They can emphasize their Latin race when it is convenient for their career, Latin celebrities play the “typical Latin” which is entrenched in racial stereotypes. These women are able to change their identity by using Hollywood image consultants. These celebrities can be seen as “Latin” or “White” which meaner that they want to be seen as being able to appropriate different races. Celebrities use the glamour of Hollywood to be able to have multiple identities. According to Kaplan, identities are not static and are constantly changing. Celebrities use the space of Hollywood to create different identities at different points in their careers.
Christina Agiler has transformed her identity in the space of Hollywood. Guilder’s plural racial identities show how she negotiates race and gender in the Hollywood industry. Agiler has emphasized her Latin identity during the first stages of her career in the late sass’s to the early sass’s by hyperventilating her image and dying her hair black and singing songs in Spanish. Christina Agiler then appropriated her White identity by bleaching her hair blonde and becoming more conservative in her appearance and overlooking her Hispanic heritage in her image.
Agiler has maneuvered between White and Latin due to her career, and this maneuvering between identities occurs with other actresses because it is the way they get to advance their careers and maintain in Hollywood. Gloria Unclad terms this maneuvering between identities as messiest consciousness. According to Unclad, messiest consciousness is a person who has multiple identities but who is not Just confined to one of these identities. Mastitis eve to use their plural identities as a coping mechanism to survive in their space of living.
The Hollywood industry can be seen as a place for engaging in forms of messiest consciousness. Latin celebrities can be seen as prime examples of enacting in messiest consciousness in the racial space of Hollywood: “The new messiest copes by developing a tolerance for contradictions, a tolerance for ambiguity. She learns to be an Indian in Mexican culture, to be Mexican from an Anglo point of view. She learns to Juggle cultures. She has a plural personality, she operates in a pluralistic mode-nothing is thrust out.. (Unclad 101).
Agiler can be seen as using messiest consciousness to benefit her career. She enacts in messiest consciousness by using her multiple identities to navigate her way space of Hollywood, she uses each of her identities when it is beneficial for her career. When it was convenient for her to use her Latin identity to be “Mexican from an Anglo point of view’ she did so. Afterwards she used her White identity to revamp her career when she had her major comeback in 2006 with her album Back to Basics. Latinist are able to practice messiest consciousness by basing their identity on nonviolence.
The ability to be able to appropriate different racial identities in the Hollywood industry, one is able to have advantages to be able to stop promoting normal racial stereotypes. Unclad stresses the act of messiest consciousness which is grounded in decolonize theorizing which results in creating new knowledge production. Celebrities can use the space of Hollywood to recent themselves as material for theorization, they can fracture the way society views minorities. Latin celebrities can and should create positive stereotypes for Latinist instead reinforcing negative stereotypes.
Latin celebrities allow the fluidity of their identities to produce knowledge other then stereotypes. These ethnic celebrities promote messiest consciousness which is to use oneself to produce other knowledge that is not the norm because at times they do not Just promote normal racial stereotype, they assume different identities. By emphasizing positive stereotypes and American values, Latin celebrities can force society to see reality from different viewpoints other than Just reinforcing stereotypes.
Throughout conducting this research, I have found that these stereotypes placed n Latinist today in film are the same stereotypes that have been passed down since the dawn of Hollywood. Most likely, these stereotypes will be passed down to future generation of Latinist in cinema because even though there are new actresses in the space of Hollywood, Latinist throughout the history of Hollywood are getting and have been getting similar roles filled with the same stereotypes. Hollywood film directors, casting directors, managers etc. Are playing a role in maintaining these stereotypes by emphasizing and relying on them in cinema.
Hollywood is an industry that is opposed to represent American society, a society that is the most diverse in the world. Unfortunately, we can see that through the proliferation of monolithic representations of Americanizes through the space of Hollywood that ethnic differences are not celebrated. Hollywood has a great influence in society as it continues to inform the public of ideas of race and stereotypes and continues to maintain and create stereotypes of Latinist in film. Furthermore, Latinist racial identity’s change constantly throughout their career as the film industry pleases to present these actresses.
It’s done at such ease by Hollywood image consultants, film directors, and casting directors: they are the few powerful that have the last say in films. These images represent what society sees as beautiful; hence, Latinist’s beauty is not embraced in films as Resurrection beauty is the norm. Having to Juggle between several identities in order to be castes into Hollywood films is difficult, and we can only hope that in the near future Latinist are castes for their beauty and not for the changes they have made in order to receive the role.