The general environment contains a lot of aspects and can be analyzed through PEST model which refers to the Political, Economic, Social and Technology factors. Political factor plays an important role in the foundation of the company. Granddame was founded in 1947 in London, Just after the World War II. The market was fragile and opened for all investors Joined in. And the Granddame’s founder – Max Joseph expanded his business through purchasing the hotels around the world where began in London, then in Paris, Amsterdam, Monte Carlo, and New York.
Since its foundation, Granddame had a stable development through some decades and continued expanding its business area on over the world through purchasing trading property asset and do some major acquisitions. However, its business operations went down because of the economic down turn in the asses. Due to economic crisis in UK in 1973, it caused the crisis in the secondary bank and collapse in the property market. Consequently, Granddame was in the status of large debt after attempting to acquire Watery Mann and found difficult to dispose ineffective businesses.
This dad Granddame fall into the great financial pressure. To help the company overcome the recession period of the economic, the company had recruited good managers with appropriate strategies for individual brands. By cutting cost and reducing the number of employees dramatically as well as promoting the individual brands, Granddame once more time gained the strong financial position in the economic, increased the profit and cash flow.
There were the regularly changes of board members and managers in the Granddame. The top managers were chosen from the most of companies acquired, made the Granddame board become more active and vigorous. The management philosophy emphasizes on the development and empowerment of managers. The appearance and development of technology in the years from asses and asses helped Granddame get more opportunities in implementing new products, production of the brewing industry base on technological advancements.
Besides, the development of the electrical appliance field regarding to social entertainment was used in bingo dance and casino halls purchased by Granddame. However, because the technology always changes and innovate time by time, Granddame needs to have appropriate technological strategies to compete its rivals which also take advantages of the development of technology. Granddame is one of the most recognizable companies in the world and is the first company use Customer Relationship Management (CRM) application and software.
VALUABLE In order not to be dependent on the U. K. Economy, Granddame expanded its influence on over the world such as United States, Netherlands, France,… This helped everywhere in the world. Through acquisition a large range of companies, the products of Granddame became more diversified, helped the customers have much hoicks depend on their demand. Besides, Granddame also developed innovated new products to response the customer’s needs.
IMITATE Since Granddame’s business operations are in different fields, it always pays much attention to their products to take competitive advantage to the rivals. By producing different products without any imitate from the competitors, Granddame could left its rivals behind. One of the specific products of Granddame is Baileys Irish Cream, the world’s No. 1 liqueur. This is the most successful branded spirit introduced in recent years and it’s difficult to find the substitute products from its rivals.